About this template

Hospitality Account Management CRM Template equips reps with account context, contacts, and opportunities in one view. Forecasts update automatically as deals progress.

What’s included

Boards

Accounts Board - This board helps account executives in the hospitality industry manage and organize their client accounts efficiently. It includes critical details such as company name, domain, industry, number of employees, and headquarters location, which are essential for understanding the client’s profile. By linking contacts and deals directly to each account, executives can maintain a comprehensive view of all interactions and transactions, ensuring they provide personalized service and follow-up effectively.
Leads Board - This board is designed to streamline the process of managing potential clients. It tracks the status of leads, captures essential contact information, and logs the latest interactions, helping account executives stay on top of their outreach efforts. The 'Create a contact' button facilitates quick conversion of leads into contacts, ensuring no opportunity is missed in the sales funnel.
Contacts Board - This board serves as a centralized database for all client contacts. It includes fields for email, phone number, title, company, and interaction details, allowing account executives to maintain accurate and up-to-date records. The board also prioritizes contacts and categorizes them by type, enabling executives to manage their relationships more effectively and ensure timely follow-ups.
Deals Board - This board is crucial for tracking the progress of sales opportunities. It includes information on deal stages, owners, deal values, and expected close dates, providing a clear overview of the sales pipeline. By linking contacts and accounts to each deal, account executives can ensure that all relevant information is readily accessible, enabling them to forecast sales accurately and increase the likelihood of closing deals.
Bookings Board - This board helps manage client bookings, a critical aspect of the hospitality industry. It tracks booking dates, durations, statuses, and payment methods, ensuring that all bookings are handled efficiently. Special requests can also be noted, allowing account executives to provide personalized service and enhance customer satisfaction.
Events Board - This board is designed to manage events organized by or for clients. It includes details such as event dates, locations, organizers, and attendee numbers. By tracking the status and type of events, account executives can ensure that all aspects of event planning are handled smoothly, leading to successful and memorable events for clients.

Dashboards & Reports

Annual Target - Helps Account Executives in the hospitality industry track their yearly sales goals, allowing them to identify trends and adjust strategies to meet annual revenue targets.
Monthly Target - Provides a more granular view of sales performance, helping Account Executives monitor their progress towards monthly goals and make timely adjustments to their sales tactics.
Average Deal Value - Shows the average value of deals closed, assisting Account Executives in understanding the types of clients they attract and optimizing their sales approach to increase deal sizes.
Active deals - Forecasted Revenue - Tracks active deals and their projected revenue, enabling Account Executives to prioritize high-value opportunities and manage their pipeline more effectively.
Deal status distribution - Displays the current status of all deals, helping Account Executives identify bottlenecks in the sales process and implement strategies to move deals forward.
Actual Revenue by Month (Deals won) - Summarizes the revenue generated from closed deals each month, providing insights into peak selling periods and helping Account Executives plan future activities.
Pipeline conversion - Shows the conversion rate of leads through the sales pipeline, enabling Account Executives to evaluate the effectiveness of their sales process and identify areas for improvement.
Activity tracker - Logs all sales activities, helping Account Executives stay on top of their tasks and ensuring consistent follow-up with potential clients.
Forecasted Revenue by month - Projects future revenue on a monthly basis, allowing Account Executives to set realistic sales targets and plan resources accordingly.
Forecasted Revenue by Stage - Breaks down forecasted revenue by each stage of the sales pipeline, helping Account Executives understand where potential revenue is concentrated and focus efforts on critical stages.
Deals Stages by Rep - Displays the stages of deals managed by each sales representative, providing insights into individual performance and helping managers allocate resources effectively.
Deal Progress based on Month Added - Tracks the progress of deals based on the month they were added, enabling Account Executives to understand the lifecycle of their deals and identify patterns in sales cycles.

Automations

When new email arrives → Notify item subscribers with a message - Ensures that Account Executives are promptly informed about new emails, enabling quick responses to client inquiries and improving customer engagement.
When an email is opened → Notify item subscribers with a message - Alerts Account Executives when a client opens an email, providing an opportunity to follow up at the right moment and increase the chances of closing a deal.
When "Create a contact" is clicked → Move the item to the Contacts board - Streamlines the process of adding new contacts, ensuring that client information is properly organized and easily accessible for future interactions.
When a lead is created → Set its status to "New Lead" - Automatically categorizes new leads, helping Account Executives prioritize their outreach efforts and maintain an organized sales pipeline.
When an activity/email is created in Emails & Activities → Update the "Last interaction" date - Keeps track of the most recent interactions with clients, ensuring that Account Executives have up-to-date information for follow-ups and relationship management.

Frequently asked questions

How can this CRM template help me track client interactions in the hospitality industry?

This template provides detailed boards to log client communications, preferences, and feedback, ensuring personalized service and improved client retention.

Can I use this CRM to manage bookings and reservations for multiple properties?

Yes, the template includes specific columns and workflows to handle bookings, reservations, and availability across various locations, making it easy to manage multiple properties.

What features does this CRM offer for tracking sales performance in the hospitality sector?

The CRM template offers dashboards to monitor sales metrics, booking rates, and revenue, helping Account Executives analyze performance and identify growth opportunities.

How does this template assist with managing corporate accounts and group bookings?

The template includes specialized sections to handle corporate accounts and group bookings, ensuring smooth coordination and excellent client service for large-scale events and stays.

Can this CRM template help me track client preferences and personalize their experience?

Absolutely, it features columns for noting client preferences, special requests, and service history, enabling tailored experiences and higher client satisfaction.

How does this CRM template support hospitality-specific sales cycles and customer touchpoints?

The template is designed to follow hospitality sales cycles, including inquiry, booking, check-in, and post-stay follow-up, ensuring comprehensive client management and engagement at all touchpoints.

What tools does this CRM provide for managing client feedback and reviews?

It includes boards for collecting and analyzing client feedback and reviews, helping Account Executives address concerns promptly and maintain high service standards.

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