About this template

Event Planning Finance Management CRM Template keeps budgets, approvals, and reporting in one place. Monitor profitability by project or client, reconcile faster, and give leadership audit-ready insights anytime.

What’s included

Boards

Accounts Board - This board helps finance managers in the event planning industry keep track of all company accounts. It includes columns for important details such as company name, domain, industry, number of employees, and headquarters location. By centralizing this information, it ensures that all client profiles are easily accessible for financial assessments and strategic planning.
Leads Board - The leads board is crucial for managing potential clients. Finance managers can monitor the status of leads, create new contacts, and track key details like company name, title, email, and phone number. This helps in maintaining an organized pipeline of prospective clients, ensuring that no lead is overlooked, and facilitating seamless communication.
Contacts Board - This board consolidates all contact information, linked to their respective accounts and deals. Finance managers can see the deal value associated with each contact, prioritize them based on type and priority, and keep track of comments and activities. This streamlines client relationship management and aids in accurate financial forecasting.
Deals Board - The deals board is essential for tracking the progress of each deal through various stages. With columns for deal value, expected close date, close probability, and forecast value, finance managers can better predict revenue and manage cash flow. It also links to relevant contacts and accounts, ensuring a holistic view of each deal.
Events Board - This board helps finance managers oversee all events, including their dates, locations, budgets, and statuses. By assigning team members to each event and linking them to clients, it ensures that financial aspects are meticulously managed, from budgeting to expense tracking, contributing to the overall financial health of the event planning business.

Dashboards & Reports

Annual Target - This dashboard provides a year-long overview of financial goals, allowing finance managers in event planning to align their budgeting and forecasting with annual revenue targets.
Monthly Target - Helps finance managers track monthly revenue goals, ensuring that each event's financial performance is on track with the company's projections.
Average Deal Value - Provides insights into the average revenue generated per event, aiding finance managers in assessing profitability and setting realistic pricing strategies.
Active deals - Forecasted Revenue - Displays the expected revenue from ongoing deals, enabling finance managers to forecast cash flow and make informed decisions about resource allocation for upcoming events.
Deal status distribution - Shows the current status of all deals, helping finance managers identify bottlenecks and opportunities for revenue growth.
Actual Revenue by Month (Deals won) - Tracks the actual revenue generated from closed deals on a monthly basis, providing a clear picture of financial performance and areas for improvement.
Pipeline conversion - Measures the conversion rate of deals through the sales pipeline, allowing finance managers to optimize processes and improve overall revenue efficiency.
Activity tracker - Monitors the activities related to each deal, providing insights into the productivity of the sales team and helping finance managers allocate resources effectively.
Forecasted Revenue by month - Projects monthly revenue based on current deals, helping finance managers plan budgets and make strategic decisions about upcoming events.
Forecasted Revenue by Stage - Breaks down forecasted revenue by deal stages, offering finance managers a detailed view of where potential revenue lies within the pipeline.
Deals Stages by Rep - Analyzes deal stages by sales representative, enabling finance managers to evaluate individual performance and provide targeted support.
Deal Progress based on Month Added - Tracks the progress of deals based on the month they were added, helping finance managers understand seasonal trends and optimize revenue strategies.

Automations

When new email arrives → Notify item subscribers with a message - Ensures timely communication about new client inquiries or updates, allowing finance managers to stay informed and responsive to potential revenue opportunities.
When an email is opened → Notify item subscribers with a message - Alerts finance managers when a client engages with email communication, providing insights into client interest and readiness to proceed with deals.
When 'Create a contact' is clicked → Move the item to the Contacts board - Streamlines the process of managing client information, ensuring that all contacts are organized and easily accessible for financial planning.
When a lead is created → Set its status to 'New Lead' - Automatically categorizes new leads, helping finance managers track potential revenue sources and prioritize follow-up actions.
When an activity/email is created in Emails & Activities → Update the 'Last interaction' date - Keeps track of the most recent client interactions, providing finance managers with up-to-date information for accurate financial forecasting and decision-making.

Frequently asked questions

How can this CRM template help me manage event budgets and track expenses?

This CRM template allows you to set up detailed budgets for each event, track all related expenses in real-time, and compare actual spending against budgeted amounts to ensure financial control.

Can I use this template to handle vendor payments and contracts?

Yes, you can manage vendor payments and contracts seamlessly by tracking due dates, payment statuses, and contract terms, ensuring timely and accurate financial transactions.

How does this CRM template support financial reporting for event planning?

The template includes customizable financial reporting tools that provide insights into revenue, expenses, profit margins, and other key financial metrics, helping you make informed decisions and demonstrate financial performance to stakeholders.

What features are available for monitoring cash flow in event planning?

This CRM template offers cash flow management features, including tracking incoming payments, outgoing expenses, and forecasting future cash flow to maintain financial stability for your events.

How can I use this template to manage event-related purchase orders?

You can create, track, and manage purchase orders directly within the CRM template, ensuring that all event-related purchases are accounted for and within budget.

Is this CRM template capable of handling multi-event financial management?

Absolutely, the template is designed to handle financial management across multiple events simultaneously, allowing you to oversee all financial aspects of each event with ease.

How does this template assist with compliance and financial audits in event planning?

The CRM template provides detailed financial records and audit trails for all transactions, ensuring that you meet compliance requirements and are prepared for financial audits at any time.

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