Selling crops and products means telling a story to the right buyers. This marketing template tracks campaigns, distributor outreach, and event performance. Capture leads from fairs, log buyer preferences, and monitor ROI across channels. With dashboards highlighting conversion rates, teams can double down on what works and waste less on scattershot campaigns.
What’s included
- Accounts - This board helps agriculture marketing managers keep track of all key information about their clients' organizations. It includes fields for capturing company name, domain, and detailed descriptions, along with the industry, number of employees, and headquarters location. The board also links to associated contacts and deals, ensuring that all relevant information is easily accessible in one place.
- Leads - The Leads board is designed to streamline the process of managing potential clients. Marketing managers can track the status of each lead, record essential contact information, and note the last interaction. The board also includes a button to create new contacts, ensuring that no potential opportunity is missed.
- Contacts - This board allows marketing managers to maintain a comprehensive list of all contacts, including their email, phone number, title, and associated accounts and deals. It also provides fields to prioritize contacts, add comments, and link them to specific companies, ensuring efficient communication and follow-up.
- Deals - The Deals board is crucial for tracking the progress of every sales opportunity. It includes columns for deal stage, owner, value, expected close date, and close probability. By linking to contacts and accounts, marketing managers can easily monitor the status of each deal and forecast future revenue.
- Products & Services - This board helps marketing managers manage their portfolio of products and services. It includes fields for name, description, price, SKU, and type, enabling managers to keep an organized inventory and quickly access product details when needed.
- Campaigns - The Campaigns board helps marketing managers plan and track their marketing efforts. It includes columns for campaign name, type, start and end dates, budget, status, and responsible team members. This board ensures that all campaigns are well-organized, within budget, and on schedule, leading to more effective marketing strategies.
- Annual Target - Helps marketing managers in agriculture to set and track yearly revenue goals based on seasonality and market trends, ensuring alignment with long-term business objectives.
- Monthly Target - Allows marketing managers to break down annual targets into manageable monthly goals, taking into account crop cycles and seasonal demand fluctuations.
- Average Deal Value - Provides insights into the typical revenue generated per deal, helping managers to focus on high-value crops and products, optimizing marketing strategies.
- Active deals - Forecasted Revenue - Enables forecasting of potential income from active deals, crucial for budgeting and resource allocation in agriculture marketing.
- Deal status distribution - Offers a visual representation of the stages of current deals, aiding in identifying bottlenecks and improving the efficiency of the sales pipeline.
- Actual Revenue by Month (Deals won) - Allows tracking of monthly revenue from closed deals, helping managers to assess the success of marketing campaigns and adjust strategies as needed.
- Pipeline conversion - Analyzes the conversion rates at different stages of the marketing funnel, assisting in optimizing outreach and nurturing practices to improve deal closure rates.
- Activity tracker - Monitors marketing activities, ensuring consistent engagement with leads and clients, and helping to maintain a steady flow of communication.
- Forecasted Revenue by month - Provides projections of monthly revenue, aiding in financial planning and ensuring marketing efforts are aligned with revenue goals.
- Forecasted Revenue by Stage - Offers insights into potential income at various stages of the sales pipeline, helping to prioritize efforts on deals with higher probabilities of closure.
- Deals Stages by Rep - Evaluates the performance of individual sales representatives, enabling targeted training and support to improve deal progression.
- Deal Progress based on Month Added - Tracks the progress of deals based on the month they were initiated, helping to identify trends and optimize marketing strategies according to seasonal variations.
- When new email arrives → Notify item subscribers with a message - Ensures timely communication among team members about new inquiries, facilitating quick responses and improving lead management in agriculture marketing.
- When an email is opened → Notify item subscribers with a message - Keeps the team informed about engaged leads, enabling prompt follow-ups and increasing the chances of conversion.
- When 'Create a contact' is clicked → Move the item to the Contacts board - Streamlines the process of adding new contacts, ensuring that all leads are organized and easily accessible for targeted marketing campaigns.
- When a lead is created → Set its status to 'New Lead' - Automatically categorizes new leads, helping marketing managers to prioritize and track potential clients efficiently.
- When an activity/email is created in Emails & Activities → Update the 'Last interaction' date - Keeps records of the most recent interactions, ensuring that marketing efforts are timely and relevant, and preventing leads from going cold.
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